Corporate design elements were updated for the redesign of the new, upstanding but subtly emotional image of accountants Keck-Spieth.
The design began with an evolutionary development of the figurative mark. The red square with its rounded corners became three interlocking squares to illustrate aspects such as teamwork and community. The design focused on the contrasts between the front and back of stationery. A stand-out feature of the business cards is the light red section that lends the cards a third dimension.