The stand for electronics manufacturer Grundig translated the “Grundig – made for you” slogan into an interactive brand showcase. Several areas of the platform were combined to create a Grundig World.

 

An abstract building facade and various symbolic elements, such as the sky, landscape and market place, created a complex spatial backdrop. It was rounded off by a fountain, a picnic area, a table football table for players to use and a stage which comprised the public space of the Grundig World. Products were positioned effectively and invited visitors to interact with them in a playful way.

 

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