B612 and the Rose Pistola agency developed an integrated packaging system while recreating the corporate design for time-honoured Café Luitpold in Munich’s Luitpoldblock neighbourhood.
B612 developed the concept for the colour and materials, as well as the production of the folding boxes for the chocolates and the chocolate bars, the small candy boxes called ballotins, the cake boxes and sophisticated cardboard packaging right up to the biscuit tins for a wide range of treats. The elements in this comprehensive packaging system, including the carrier bags, complement one another to achieve a consistent, brand-specific look.