B612 developed the logo, logo tag, a slogan, corporate fonts and the colour palette for Wörwag, a varnish and paint manufacturer.
 
The core of the company’s logo has been in existence since the 1970s. It has gradually evolved since then. When experimenting with elements such as its colour and font, top priority was placed on underlying the company’s integrity and technical expertise. These aspects are contrasted by specific emotional elements, such as the headlines and CI-specific sample sections.