An added value concept was drawn up for a new chocolate product made by Frey, Switzerland’s largest chocolate manufacturer.

High quality, repackaged, block-shaped chocolates are wrapped in foil. The wrapping on the sides of the chocolates includes messages (e.g. good luck – don’t worry – family power). People giving the chocolate as gifts exchange, turn and combine the chocolates to personalise their messages. B612 was asked to develop the product idea, the packaging and come up with the product shape, graphics and wording.