Due to contemporary changes in industry, politics and society, the behaviour of whole consumer groups is undergoing constant change. To develop successful products for special markets, knowledge about socio-cultural trends and tendencies, the market and competitors, macro and micro trends in specific markets and industries is indispensable. To conduct trend analyses, it’s important to sift out trends from the huge mass that are relevant to the brand, market and product strategy in question in order to generate real product innovations for ranges and create prototype samples.


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This is a service we can offer you, whether it’s a general trend analysis, analyses of competitors to strategic and concept planning of your product collection for international markets, or the creation of product specific designs to managing the production of prototype samples. We’ve been consistently providing this service for all sorts of customers for over ten years.