In 2012, B612 adapted the strategy, content and design of Wörwag’s customer and staff magazine.
The goal was to reinforce the brand image portrayed inside and outside the company. We liaised closely with the customer to produce the Wörwag magazine which presents the family-run company and its expertise in an authentic way to readers. As specified in the CD, the graphics chosen were achromatic and restrained. An emotional and colourful appeal was created by the photos of the products and sites.