Bornack’s new architectural branding makes its headquarters stand out – even at a distance. When observed in greater detail, an interesting mix of materials, motion and space unfolds.
To produce the required effect, the elements in the company’s existing word and figurative marks, such as the lettering, red space and white hand, were split up. Therefore, in terms of design and architecture a third dimension was added. The layout of each of the elements lends the buildings an unconventional look and sense of unity.