Similarly to Bornack’s 2010 stand, a concept was developed based on the company’s “Stay at the top” slogan and that takes the floating space a step further.

 

The red, translucent mass hovers over the stand and acts as a boundary for all the elements. Illuminated cubes and display cases provide an overview of the product range. And visitors are invited to directly interact with the products on test routes and climbing courses. An area set back from the activity-driven space allows people to talk in more privacy.

 

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