Personal protective equipment supplier Bornack’s corporate design was updated, based on a market analysis resulting from surveys and workshops. The revamp of all established corporate design elements, such as typography, logo and corporate colour, was applied first of all to the B2B catalogue for its biggest fallstop safety segment.

The branding is a mix of striking materials, understated shapes and a characteristic red colourway. Large images with a strong emotive appeal bring the segments alive and signify the company’s technical expertise.