A print campaign with an image concept and slogan, including relevant promotional tools for the launch, was developed for the reissue of the PANTONE GOE colour system.
 
The photorealistic presentation of fruit in vividly brilliant colours picks up on the basic geometric form of the GOE system. The ad plays with the idea of imitation, classification and natural colours. To accompany the ads, objects were designed as giveaways and for direct mail shots.