A presentation medium was conceived with Scottish cardboard box manufacturer Tullis Russell for Hinderer + Mühlich, an embossing technologies specialist.
The idea for paper toys is based on a decorative approach to cardboard and sophisticated finishing techniques. Each of the visuals touches on various cultural aspects of the country that Tullis Russell is based in. The portfolio of both companies is presented in an unusual way due to the creative approach to types of cardboard, surfaces and finishing options. B612 was in charge of the graphic design and production.