The objective of the Whitsun campaign by outdoor equipment retailer Globetrotter was to make the Stuttgart branch better known and to increase footfall.

B612 came up with a visual that was quick to grasp and which could be rolled out in a range of different media in conjunction with the “Everything for your tour” campaign slogan. The clear message and large scale use of the company’s colour created a coherent brand image. Cardboard binoculars were also employed to advertise an activity day for families. The toy binoculars were planted in urban recreational areas and a competition for nature watchers drew attention to activities in the branch.