Travel is a core competency at the Stuttgart branch of outdoor equipment manufacturer Globetrotter. An image campaign promoting this aspect was held in Stuttgart and the surrounding area to enhance the profile of the Stuttgart branch.

The campaign’s slogan “Everything you need for your trip” advertised the wide product range and the quality of support given by the branch’s staff. The striking campaign visual conveyed the message directly and the consistent use of the CI colour guarantees a high level of brand awareness across all elements of the campaign. Significant emphasis was placed during the campaign on unconventional advertising methods which identify the branch as a likeable port of call for travel-savvy customers in Stuttgart.