For the Globetrotter branch in Stuttgart we created the concept, designed and carried out the event promotion and activities in the branch for Explorer Day 2016.
Newspaper ads were placed in the run-up to the event and a magnifying glass was launched as the key visual. Display window stickers were created and small paper magnifying glasses distributed. Exploring was the name of the game for people of all ages in the branch on the day itself. To put the theme across in the pedestrian zone too, a game of seek and find was devised where small plastic insects had to be identified in bug magnifiers. Visitors to the branch were also able to take part in a trail and collect stamps on their trail passports.