Physiomed is manufacturer of electrical medical equipment. B612 developed its corporate design and came up with a coding system for its product portfolio.
 
The word mark and other CD elements were redefined. A layout with plenty of white space was chosen in order to create an innovative brand image with a medical appeal. A combination of green, blue, grey and silver acted as splashes of colour and a coding system. A sober icon style is rounded off with photos and illustrations that exert an emotional appeal.