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Hanwag

Ad concept

The ad campaign for Hanwag, the longstanding mountain boot manufacturer, includes print and online advertising, as well as posters in public spaces.
 
The poster and ad concept deliberately aims for an understated form of presentation and only focuses on one detail specific to the boot. The ad campaign opts for a high recognition factor with brand elements applied to bold, but very much understated effect. The mix of black and white photos with distinctive, oversized letters forms the stylistic background of this campaign.

 

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