Wörwag’s stand at Paint Expo 2012 allowed visitors to experience the company and its skills in a focused atmosphere.
The shape of the stand’s facade mirrors the company’s own 3D varnish sample shapes. White was selected as the dominant colour for the facade. As a result, the space resembles a simple, neutral stage to highlight exhibits of the various varnished products which are particularly rich in contrast as a result. The inside face of the facade in CI-compliant blue serves to convey information about the company and its products.