In 2010, our interpretation of this classic board game was that boredom was the loser.
After developing the concept, designing and producing the board with a 2-colour offset printing process, we were faced with what was the real challenge. We’re talking about the quest for wooden figures in the CI colours. The game’s goal was that the players (as customers) had to try to navigate B612 staff through the vagaries of everyday agency life, such as tidying up workshops or sweeping the steps, and bring them safely back to their desks again.