We turned a traditional manual into a magalogue (a magazine and catalogue) for Globetrotter, Europe’s biggest outdoor equipment retailer.

In contrast to previous editions published annually, the new Globetrotter manual focuses on a specific selection of seasonal products. It’s published every quarter and provides inspiration, customised advice and, in conjunction with online product information, guarantees the range is up to date. B612 developed the content and graphics content and created the design.