The brand image and its application on products, stationery and advertising tools etc. was developed for Hanwag, a mountain boot manufacturer from Bavaria.
 
The word and figurative marks arose from the logo’s history. The corporate colours are red, grey, black and white. Despite the intricate level of detail, the distinctive illustrations’ design language mirrors the simplicity of Hanwag’s corporate design which B612 defined. The memorable font mix of a diagonal Knockout and Slab Serif Caecilia attractively complement the image.